The Wall Street Journal quoted me regarding the government’s New Home Sales statistics that just came out showing an increase in sales activity. The article was brief, but there is actually a lot more to the story, and in this blog post, I add some more analysis to the topic, and I relate the sales and inventory situation to trends in new home prices.
The government release yesterday said sales in April were up 7.3%… plus or minus 16.6%! So, they might have gone up a lot, or they might have gone down a little. The government data suffer from a small sample size, a lack of market-level detail, and from the fact that they ignore cancellations of contracts.
I thought it would be useful to add some local market color to the issue, using the data from our in-field research in dozens of markets nationwide (actual counts, so there’s no confidence interval). Our research shows that absorption is running higher than new construction nationwide (see data table at the end of this post). We noted in our first quarter study that absorption rose strongly in South Florida, Naples/Ft. Myers, and the Triad of North Carolina, but that most other markets experienced decreased absorption during the January through March. Our weekly sales and traffic data for April and May do show some gradual improvement as we shake off the first quarter decline and get back to normal. We experienced a double dip in housing (largely due to the post-tax-credit hangover), and the evidence is that we are lazily climbing out of it. Recent improvements in job formations are helping.
We also find that inventories have fallen dramatically since their peak in all of our markets, and they continued to fall in the most recent quarter. This is good news. Hard-hit markets like Chicago, Phoenix, Las Vegas, and Sarasota posted the largest decreases in our finished, vacant inventory counts in the latest quarter (finished vacant “standing” inventory is a good leading indicator of home prices).
With regard to prices of new homes, there also are some scattered glimmers of light. We are certainly not out of the woods, and many builders are still lowering prices in an effort to compete with short sales and foreclosures, but there are some scattered projects and submarkets where builders are raising prices! For example, at the Woodlands master planned community in Houston, Lennar has raised prices by about $10,000 in the past four quarters (subdivision called Jagged Ridge, where the Sam Houston model was $219,990 back in 2Q10, and now is $229,990, for 2,109 square feet; larger models there had slightly larger price increases over the period).
But that’s Texas, and everybody knows Texas is doing better than anyplace else in the country right now. Where else are prices starting to tick upward? There are some other examples, but typically the increases are not ‘across the board.’
Within the D.C./Northern Virginia market, prices have been increasing at a number of projects in Loudon and Prince William Counties. Toll Brothers has increased prices on their smallest models at Loudon Valley Villages (townhomes) by $10,000-$12,000 over the past year (+4%-5%). In another “A” submarket, Brookfield boosted prices recently at one model at Meadows at Morris Farm in Prince William County, from $399,000 up to $450,000 this latest quarter. Victory Lakes (townhomes) also in Prince William, increased prices over the past year by between 2% and 6%, varying by model.
In the Bay Area of northern California, there have been some scattered increases. The Preserve Townhomes raised prices on some models and lowered prices on others, and this some-up, some-down situation is a common occurrence these days.
In South Florida, Monterra is an excellent example of a project where the lack of viable competitive projects has worked to the favor of the builders. Prices on several products have increased, while others have been flat, and there have been some recent decreases on certain models.
In the Boynton/Delray submarket of Palm Beach County, Canyon Springs showed very strong price increases between the 2nd and 4th quarters of last year, but the other Canyons communities have been flat.
In this blog article, I have not looked into concessions, and in some instances, builders are either adding or removing incentives, which alters the value equation.
There are still relatively few examples of builders raising prices on new homes, but just the fact that any builders are raising base prices at all is a remarkable turn of events. The increases are only occurring, as I was quoted above as saying, in projects ‘where all the stars are in alignment.’ As the economy and the housing market improves further, price increases will become more widespread, but for now, we are just watching for further signs of a turning point.
Annual Detached Single-Family Data
(data are for the four quarter period 2Q10 through 1Q11)
Starts Absorption
Northern Virginia 3,578 3,983
Southern Maryland 3,582 3,605
Twin Cities 2,652 2,942
Salt Lake City 3,382 3,889
Indianapolis 2,796 3,143
Northern California 3,688 4,512
St. George 802 870
San Antonio 7,002 7,609
Tampa 3,175 3,447
Las Vegas 3,886 4,843
Dallas-Ft. Worth 13,742 15,240
Nashville 2,705 3,264
Austin 5,504 6,289
Denver 5,096 5,470
Houston 16,704 18,674
Boise 1,281 1,543
San Diego 1,629 1,701
Central California 3,637 5,009
Naples-Ft.Myers 1,261 1,437
Albuquerque 1,290 1,608
Jacksonville 2,301 2,769
Rio Grande Valley 2,165 2,191
Sarasota-Bradenton 1,505 1,686
Phoenix 7,479 9,845
Charlotte 3,793 4,700
Raleigh 4,268 4,918
Southern California 5,456 6,944
Orlando 7,459 8,109
Chicago 1,926 2,659
Triad 1,301 1,636
South Florida 1,932 2,541
Reno 326 454
Atlanta 4,634 7,492
Source: Metrostudy (actual counts)