Metrostudy Names Rachel Cantor Regional Director, Phoenix Market

Posted in National Housing Market, Phoenix - Tucson Market | Posted on 06-30-2014 | Written by Metrostudy News

Washington, D.C. – July 1, 2014: Metrostudy, a Hanley Wood company, announced today the appointment of Rachel Cantor as regional director for Metrostudy’s Phoenix market.

Cantor joins Metrostudy with over 10 years of residential and commercial real estate industry experience in the Phoenix market.  She has held senior level positions in acquisitions and development with national home builders in the area. She is most recently from J. P. Morgan Chase, where she focused on commercial site strategy for Card and Mortgage Banking services.  Her deep experience and relationships in the homebuilding and financial communities will continue the Metrostudy tradition of expert advice and insight to the Phoenix market.

“I am excited about this opportunity it is a chance to combine my passion for homebuilding and helping clients understand the real estate market.  Metrostudy’s changes to the Insight platform, our mobile tool, can’t be matched in the market and I am thrilled to be a part of this organization and plan our future,” said Cantor.  Rachel will oversee all operations for Metrostudy’s Phoenix market, including consulting with builders, developers and financial institutions regarding housing and economic market conditions.

About Metrostudy

Metrostudy is the leading provider of primary and secondary market information to the housing and related industries nationwide. Metrostudy provides research, data, analytics and consulting services to help builders, developers, lenders, suppliers, retailers, utilities and others make investment and business decisions every day.  For more information, visit www.metrostudy.com

About Hanley Wood

Hanley Wood, LLC is the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; marquee trade shows and executive events; and strategic marketing solutions. To learn more, visit hanleywood.com.

Phoenix – Get Mobile with Insight!

Posted in National Housing Market, Phoenix - Tucson Market | Posted on 06-12-2014 | Written by Rachel Cantor

Metrostudy’s Insight tool has a new look for 2014.  Now you can search, track, and validate numbers in the field all from your mobile device.  Want to know what is going on around your existing subdivisions? You can select radius searches and see information on starts, closings, and vacant developed lots all with the touch of a button on your mobile device.  Let’s take a look at Maricopa County.  You want to know the top 5 subdivision’s by starts.  Vistancia, Adora Trails, Eastmark, The Bridges at Gilbert, and Verrado round out the list.  You can search and pull reports by postal city, census place, school district, county, and zip code. Take a look a property analysis and find your next land deal at the push of a button.  Want to draw your own search area?  Now you can with our new drawing tools help narrow down your competition and see how they are trending in your defined search.  Save your reports while in the field so you can download and print when you return to the office.  See how this new tool can complement other services we now offer!

For more information on this exciting tool click here

Phoenix Housing Market Metrostudy 1Q14 Survey Results: Market Traffic Positive in 2014; Competition Driving Builders to Incentives

Posted in Phoenix - Tucson Market | Posted on 05-14-2014 | Written by Metrostudy News

May 14, 2014: Builders saw positive traffic during the Phoenix spring selling season, but competition has builders scratching their heads on how to keep their market share.  Price decreases occurred but only 8% of the 6,000 plans tracked by Metrostudy saw the decrease.  The price changes that did occur were less than 5% of the base price.   Builders are leaning on incentives to limit changes in base pricing.  Though most plans remained flat quarter over quarter there was still growth and builders did see price increases across 38% of plans in the Valley.

The Southeast Valley continues to dominate in starts but, despite its larger numbers, competition has been fierce in this market. Though home prices are still slightly on the rise it appears the market has reached the price threshold. The 4,006 home starts in 2013 are down 5.5% from the previous year. The Northwest Valley is the next most active market area with 2,352 annual starts ending 1Q14, up 1.7% over the previous year.  The hottest market is the Northeast Valley where starts grew by 374 units or plus 86.2 % from March 2013. Growth slowed in this submarket over the first quarter but still had positive growth of 22.7% over 4Q13. Closings improved across all markets except the Southeast Valley. As annual closings improved 2.4% over the same quarter last year the Southeast Valley was the only submarket to slip in closings numbers.

According to Metrostudy’s 1Q14 survey of the Phoenix housing market, home starts, attached and detached, in the Phoenix area numbered 11,734 over the last four quarters. Metrostudy expects the market to remain relatively flat for 2014 and though sales traffic has been up for the year the conversion rate was 3.79% through April as reported by builders.

In hopes of a strong spring selling season builders started more homes in 4Q 2013.  This push has resulted in a larger number of newly built finished vacant units.  The total of 2,473 is up 23 percent from one year ago and currently represents 2.6 months of supply.  Not a concern at this point just a watch item for builders in the upcoming quarters.

“Based on concern regarding future demand and high land prices, many builders have been renegotiating existing land deals or cancelling contracts,” said Rachel Cantor Regional Director of Metrostudy’s Phoenix-Tucson Market. “Though it is still a seller’s market, there is less room for land price growth as builders review their current land strategies. Increased competition and buyer qualification appear to be at the center of slower sales.”

The Phoenix economy, measured by job growth, is continuing to expand. Employment is up 2.2 from March to March, an additional 39,900 jobs during that time. Phoenix is still ranked in the top 10 among all metro areas in terms of year-over-year growth, with strong growth expected in the professional/business and health sectors. Unemployment as of March stands at 6.4% (not seasonally adjusted), slightly below the national unemployment rate of 6.7%.

“The first quarter of 2014 was a slow start but we have some positive indicators for the remainder of the year,” said Cantor. “We do not expect to see growth in 2014, as previously estimated starts will take a dip in 2Q14 as builders work through the standing inventory. Closings should remain flat as well but we should keep an eye of the positives occurring in the resale market. It is noteworthy that our market still carries fewer homes than we would expect in a normal market with only 3.8 months of supply based on current sales. With a drop in distressed indicators the expectation is sellers have equity and with that hopes to purchase new home. With strong increases in consumer spending and consumer confidence we can expect that new home sales will be next. Buyer financing is still the wild card and though no one likes higher mortgage rates; an increase could stimulate buyers to make a move.”

For information contact: rachel cantor @ 480.588.1585
Email rcantor@metrostudy.com

About Metrostudy

Metrostudy, a Hanley Wood company, is the leading provider of primary and secondary market information to the housing and related industries nationwide.  Established in 1975 in Houston, Metrostudy provides research, data, analytics and consulting services that help builders, developers, lenders, suppliers, retailers, utilities and others make investment and business decisions every day.  www.metrostudy.com

About Hanley Wood

Hanley Wood is the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; marquee trade shows and executive events; and strategic marketing solutions. To learn more, visit hanleywood.com.

Homebuilding activity ahead of last year, but below expectations

Posted in Phoenix - Tucson Market | Posted on 07-18-2013 | Written by Metrostudy News

(Phoenix, AZ – July 18, 2013) The Phoenix homebuilding market is improving and will continue to improve, but many in the industry expected more activity this year. This is according to a recent report by Metrostudy, a national housing data and consulting firm that maintains the most extensive primary database on residential construction in the US housing market.

Like the nation, the Phoenix economy is expanding at a consistent if not spectacular pace. Employment is up 2.6 % from June to June, or plus 44,200 jobs during that time. “This ranks Phoenix in the top 10 among all metro areas in terms of year-over-year growth, but we have recovered only 45 % of the jobs that were lost to the recession,” said Ben Sage, Regional director of Metrostudy’s Phoenix – Tucson Market. Unemployment as of June stands at 7.2% (not seasonally adjusted). This is down modestly from 7.6 % one year ago, but the labor force has grown since last year. More people entering the workforce is a positive sign.

According to the Metrostudy quarterly survey, annual home starts, attached and detached, in the Phoenix area numbered 11,773 ending 2Q13. This is up 35 % from a year ago, but the pace of improvement has slowed since starts increased 67 % during the calendar year 2012. Starts in 2Q13 alone numbered 3,225, which is up 4 % from 2Q12. “Builders are reporting an average of less than 4 sales per month year-to-date, which is right in line with last year on a persubdivision basis. For the most part, though, builders had higher expectations heading into 2013,”said Sage. Annual new home closings, or “move-ins” by Metrostudy methodology, were up as builders closed 11,246 units during the year ending 2Q13. This represents an increase of 30 % from one year ago, which is in line with the increase in starts.

The overall inventory of vacant developed lots (VDL), or finished lots, declined 11 % over the past year to 53,060. This is for all product types, including attached product as well as custom lots. The decline combined with an increase in starts has allowed supply of VDL to fall to 54 months. This is well above equilibrium range of 24 months, but it is down from 135 months two years ago. “This illustrates how quickly supply measures can drop when lot absorption increases. It is important to note that supply varies significantly by geography and product type,” said Sage.  For example, lot shortages exist in Chandler, Gilbert, Peoria, and Surprise.  Metrostudy has the only field-verified count of vacant developed lots, commonly referred to as finished lots.

Regarding new-home inventory, the number of finished vacant units totals 1,891, which is largely unchanged over the past four quarters. With closings on the rise, however, the relative supply of finished vacant units is down to 2.0 months, which is within equilibrium range. “There is evidence that builders constructed a few spec homes earlier in the year, but demand has been strong enough to keep builder inventory well under control,” said Sage.

“Metrostudy had forecast an increase in starts of 25 % in 2013, or about 14,000 units. With first-half starts up only 13 percent and the spring selling season behind us, it does not appear Phoenix will reach that level. Even so, our forecast will be one of the most accurate as most were expecting even larger increases. Sales to investors was part of last year’s surge, but builder price increases helped stem that tide. Now we are back to true demand, which is still well up from two years ago,” said Sage.

For information contact:
ben sage @ 480.756.9300
email bsage@metrostudy.com

About Metrostudy

Metrostudy, a Hanley Wood company, is the leading provider of primary and secondary market information to the housing and related industries nationwide.  Established in 1975 in Houston, Metrostudy provides research, data, analytics and consulting services that help builders, developers, lenders, suppliers, retailers, utilities and others make investment and business decisions every day.  www.metrostudy.com.

About Hanley Wood

Hanley Wood, LLC is the premier media, event, information and strategic marketing services company serving the residential, commercial design and construction industries. Through its operating platforms, the company produces award-winning digital and print publications, newsletters, websites, marquee trade shows and events, Market Intelligence data and strategic marketing solutions. The company also is North America’s leading publisher of home plans.

What in the Dickens is Going on in Phoenix?

Posted in Phoenix - Tucson Market | Posted on 05-21-2013 | Written by Ben Sage

“It was the best of times, it was the worst of times.”  The introductory line to Charles Dickens’ A Tale of Two Cities is one of the most recognized phrases in literature.  It is also an appropriate description of the last business cycle and undoubtedly a great theme to tie into the Phoenix housing market.  There is only one problem here … I’ve never read A Tale of Two Cities so I am at a loss to elaborate much more beyond that famous first line.  While most of my friends read that story for school, my English teacher had us read another Dickens classic: Great Expectations. Read the rest of this entry »

Phoenix First Quarter Starts Up 28% Over Last Year

Posted in Phoenix - Tucson Market | Posted on 04-30-2013 | Written by Metrostudy News

(Phoenix, AZ – April 30, 2013) The Phoenix new-home market went from 6,630 starts in 2011 to 11,102 starts last year, a 67 percent increase.  Many in the industry have high expectations for continued improvement this year as well.  According to Metrostudy’s lot-by-lot survey of new-home subdivisions, there were 2,463 field-verified starts in the first quarter of 2013.  This is up 28% from 1Q12 when the industry started 1,920 units.  “It is early in the year, but Phoenix is starting 2013 in line with Metrostudy’s expectations,” said Ben Sage, Director of Metrostudy’s Arizona region.  “For those expecting starts to increase at a similar pace as last year, these early returns may be a bit disappointing.”

New-home construction has been particilarly strong in the Southeast Valley, which accounted for 37% of all starts over the past year.  This is beginning to trend down, however, due to rising prices and a shortage of vacant developed lots.  “The Southeast Valley, particularly Gilbert, has carried the banner for homebuilders over the last two years,” according to Sage, “But its market share is expected to decline in the near term – not due to a lack of demand – but a lack of supply.”  The Central Market Area saw the largest increase in starts from 1Q12 to 1Q13, rising 95% from 173 units last year to 338 this year.  D.R. Horton has been particularly active in Vinsanto and Hurley Ranch, both on the near west side of town.

Every quarter, Metrostudy tracks the inventory of new homes that are finished but vacant.  These units may or may not be under contract, but this indicator is a key diagnostic measuring the health of the new-home market.  Finished vacant inventory increased in the first quarter by 172 units or plus 9%.  The total number of finished vacant units is now 2,003, which represents 2.2 months of supply.  This is close to equilibrium range, so the increase is not a major concern.  It indicates, though, that builder sentiment was strong enough that many tried to get ahead of demand by building some specs early in the year.  Sage said that “Builders should not have any trouble getting these units sold.”

The number of vacant developed lots, or finished lots, in the Phoenix area numbers 53,838.  This is for all product types, including attached product as well as custom lots.  The most active builders want lots that aren’t too small or too big, and there are only 37,195 vacant developed lots in that big-builder size range.  These would last 48 months, which is above equilibrium, but half of Metrostudy’s Phoenix-area submarkets are under-supplied with vacant lots.  According to Sage, “It is no secret that Chandler, Gilbert, and Peoria need more vacant developed lots, but many would be surprised to learn that more land development is needed in Surprise, Goodyear, and Queen Creek.”

See rankings and more about Metrostudy below.

Starts By Community

The new-home communities that generated the most new-home starts during the year ending 1Q13 were as follows:

  1. Palm Valley (Goodyear) – 314 starts
  2. Hastings Farms (Queen Creek) – 309 starts
  3. Vistancia (Peoria) – 284 starts
  4. Ironwood Crossings (Queen Creek) – 261 starts
  5. Power Ranch (Gilbert) – 261 starts
  6. Verrado (Buckeye) – 246 starts
  7. Estrella (Goodyear) – 227 starts
  8. Surprise Farms (Surprise) – 225 starts
  9. Freeman Farms (Gilbert) – 213 starts

10.Fireside at Norterra (North Phoenix) – 203 starts

Starts By Submarket

By a wide margin, Gilbert remains the top submarket for new home activity.  Annual starts in Gilbert are up 20% from one year ago, and it now accounts for 18% of all starts in the metro area.  Here are the Metrostudy submarkets ranked by new-home starts during the year ending 1Q13.

  1. Gilbert – 1,962 starts
  2. Queen Creek* – 1,301 starts
  3. Phoenix – 1,058 starts
  4. Goodyear – 902 starts
  5. Mesa – 892 starts
  6. Chandler – 886 starts
  7. Peoria – 760 starts
  8. Buckeye – 726 starts
  9. Surprise – 534 starts

Note: These are based not on incorporated city boundaries but on zip codes associated with specific cities

* Queen Creek includes San Tan Valley in Pinal Co.

Active Adult Market

Starts in active-adult communities are lagging the traditional market.  There were 904 starts in this market segment during the year ending 1Q13, which is up 15% from a year ago (compared to plus 56% overall).  The share of active-adult starts has declined from 13% two years ago to 8% currently.  The top active adult communities in terms of starts over the past year include:

  1. Sun City Festival – 141 starts
  2. Trilogy at Vistancia – 140 starts
  3. Sunland Springs Village – 115 starts
  4. PebbleCreek – 90 starts
  5. Sun City at Anthem at Merrill Ranch – 88 starts
  6. Canta Mia at Estrella – 76 starts
  7. Province – 70 starts
  8. Trilogy at Encanterra – 48 starts
  9. Robson Ranch – 42 starts

10.Mission Royale – 36 starts

About Metrostudy

Metrostudy, a Hanley Wood company, is the largest provider of comprehensive research and insight for the real estate industry. Builders, developers, banks, manufacturers, retailers and many other industries all rely on Metrostudy’s data and analytics to support strategic business decisions at the local, regional and national market level. www.Metrostudy.com

About Hanley Wood

Hanley Wood, LLC is the premier media, information and marketing services company serving the residential, commercial design and construction industries. Through its operating platforms, the company produces award-winning digital and print publications, e-Newsletters, websites, marquee trade shows and events, market intelligence data and custom marketing solutions. The company also is North America’s leading publisher of home plans.

Housing: Anatomy of the Rebound

Posted in Atlanta Condo Market, Austin Market, Chicago Market, Denver - Colorado Springs Market, Las Vegas Market, Naples - Ft. Myers Market, Naples Condo Market, Nashville Market, National Housing Market, Northern California Market, Phoenix - Tucson Market, Raleigh - Durham Market, Tucson Market, Twin Cities Market | Posted on 01-31-2013 | Written by Brad Hunter

Metrostudy’s new study of housing in markets across the country puts hard numbers to the housing recovery, and provides a detailed look at differences in the trajectory among regions.  The data (collected at the end of calendar year 2012, and newly analyzed) indicate extreme variance among markets and submarkets, with some markets’ single-family production up 90% or more versus a year ago.

Starts of detached homes rose by an impressive 46.9% from year-end 2011 to year-end 2012, and the rebound is starting a virtuous cycle, providing a much-needed boost to personal incomes, which in turn translate into still-higher demand for homes.

It is important to understand the forces that are driving construction activity higher as well as those that are restraining gains in some areas.  In some markets, there are land constraints that work to the advantage of the builders who have lot positions and ongoing projects in those submarkets, keeping the number of head-on competitors low.  Additionally, the builders that have lot positions in lot-constrained submarkets are able to push prices up much more easily, and they have a strong incentive to do so, because:  (1) they can make more profit by selling the homes at higher prices, and, (2) they don’t want to run out of lots too quickly.

Read the rest of this entry »

Builders Scrambling for Land to Replace Subdivisions that are Selling Out

Posted in Phoenix - Tucson Market | Posted on 01-29-2013 | Written by Metrostudy News

(Phoenix, AZ – January 29, 2013) The year 2012 was a recovery year for Phoenix homebuilders, with starts logging their first calendar-year gain since 2005.  As resale under supply persists, homebuyers have been turning their attention towards the new-home sector.  This challenged builders’ ability to deliver enough homes to meet the demand, so they raised prices 8% from 1Q12 to 3Q12.  When sales slowed down towards the end of the year, builders generally backed off the price increases, holding prices mostly steady in the 4th quarter.  “Builders had been raising their prices fairly aggressively, but resale home prices have increased at a faster pace over the past year,” said Ben Sage, director of Metrostudy’s Phoenix division.  “In fact, resale prices in Phoenix have gone up faster than any metro area in the country.”

New home starts in the Phoenix area numbered 11,067 during 2012, which represents a 67% increase over the previous year.  This is the largest percentage increase in Phoenix since 1983.  Starts are based on Metrostudy’s lot-by-lot survey of all new construction subdivisions in Maricopa and Pinal Counties.  “Single family construction is particilarly strong in the Southeast Valley, which accounted for 39% of all starts in 2012,” according to Ben Sage.  “Activity is up everywhere, with starts nearly doubling in the Northwest Valley and Pinal County.”

The number of vacant developed lots, or finished lots, in the Phoenix area numbers 54,597.  This is for all product types, including attached product as well as custom lots.  The most active builders want lots that aren’t too small or too big, and there are only 37,144 vacant developed lots in that big-builder size range.  These would last 51 months, which is above equilibrium, but approximately one-third of Metrostudy’s Phoenix-area submarkets are under-supplied with vacant lots.  According to Sage, “Vacant developed lots, which were so plentiful a couple of years ago, have declined to a point that warrants more development in places like Chandler, Gilbert, Peoria, and Desert Ridge.  The increased demand for new homes caught many builders by surprise last year, so they have been scrambling to find land that will allow them to replace their subdivisions that are selling out.”

See rankings and more about Metrostudy below.

Starts By Community

The new-home communities that generated the most new-home starts during 2012 were as follows:

Vistancia (Peoria) – 303 starts

Lyon’s Gate (Gilbert) – 297 starts

Palm Valley (Goodyear) – 289 starts

Power Ranch (Gilbert) – 281 starts

Hastings Farms (Queen Creek) – 240 starts

Verrado (Buckeye) – 230 starts

Ironwood Crossings (Queen Creek) – 215 starts

Surprise Farms (Surprise) – 208 starts

Freeman Farms (Gilbert) – 208 starts

Bella Via (Mesa) – 200 starts

Starts By Submarket

By a wide margin, Gilbert remains the top submarket for new home activity.  Starts in Gilbert are up 61% from one year ago, and it now accounts for 20% of all starts in the metro area.  Here are the Metrostudy submarkets ranked by new-home starts during 2012.

Gilbert – 2,107 starts

Queen Creek* – 1,193 starts

Phoenix – 955 starts

Chandler – 853 starts

Mesa – 849 starts

Goodyear – 812 starts

Peoria – 755 starts

Buckeye – 658 starts

Surprise – 481 starts

Note: These are based not on incorporated city boundaries but on zip codes associated with specific cities

* Queen Creek includes San Tan Valley in Pinal Co.

Master Planned Community Starts

Of the 11,055 starts in the metro area in 2012, 2,922 were in large scale, master planned communities (MPC).  MPCs have garnered a larger share of the overall market since the recession, growing from 15% of starts in 2007 to 26% currently.  It came down a little in 2012, however, as first-time buyer product, which is generally not as prevalent in MPCs, is increasing in volume due to the extreme lack of resale supply in this segment.

It is also noteworthy that starts in active-adult communities are lagging the traditional market.  There were 873 starts in this market segment in 2012, which is up 16% from a year ago (compared to plus 67% overall).  The share of active-adult starts has declined from 13% eighteen months ago to 8% currently.  The top active adult communities in terms of starts in 2012 are as follows:

Trilogy at Vistancia – 155 starts

Sun City Festival – 139 starts

Sunland Springs Village – 103 starts

PebbleCreek – 97 starts

Sun City at Anthem Merrill Ranch – 70 starts

Canta Mia at Estrella – 64 starts

Province – 55 starts

Trilogy at Encanterra – 46 starts

Robson Ranch – 44 starts

Mission Royale – 38 starts

For information contact:
ben sage @ 480.756.9300
email: bsage@metrostudy.com

About Metrostudy

Metrostudy is the leading provider of primary and secondary market information to the housing industry and related industries nationwide. In addition to providing its own primary housing data for approximately 70% of the United States housing market, the company is recognized for its consulting expertise regarding real estate development, marketing and economic issues, and is a key source of research studies evaluating the marketability of residential and commercial real estate projects. Services are offered through an extensive network of offices located in major metropolitan areas throughout the U.S. For more information, visit www.metrostudy.com.

02/07/13: Metrostudy Phoenix 4Q12 Executive Client Briefing

Posted in Events, Phoenix - Tucson Market | Posted on 01-25-2013 | Written by Ben Sage

NEW LOGO 2013

Metrostudy Phoenix 4Q12 Executive Client Briefing

We  will review the local and national economies, the resale market, foreclosures, the results of our fourth quarter comprehensive survey of the new-home market, and our outlook for 2013.  Additionally, we will take a moment to discuss the potential benefits of the Hanley Wood acquisition of Metrostudy for you, our clients.  Please select the link below to register your attendance:

The briefing details are as follows:

When: Thursday, February 7, 2013

Where: Hilton Scottsdale Resort

6333 North Scottsdale Road

Scottsdale, AZ  85250

(480) 948-7750

Time: 8:00 a.m. Continental Breakfast

8:30 a.m. Market Briefing Begins

10:00 a.m. Market Briefing Adjourns

This is an invitation-only event. Attendees will include only current clients and invited guests from homebuilder, developer, and lender organizations. If you would like to bring a guest from another company, they are welcome or if you have any questions  please contact Ben Sage at 480-588-1585

11/08/12: Metrostudy 3Q 2012 Phoenix Executive Market Briefing

Posted in Events, Phoenix - Tucson Market | Posted on 10-31-2012 | Written by Ben Sage

When: Thursday, November 8th, 2012  
8 AM to 10 AM

Where: Hilton Scottsdale Resort at 6333 N. Scottsdale Rd in Scottsdale

This event is limited to subscribers to Metrostudy’s Quarterly Advisory Services. If you are not a current subscriber and you wish to attend the event, please contact Ben Sage: 480.756.9300